BIG news, Deerlings! Lime Crime is coming to SpaceNK (UK’s equivalent of Sephora) this April!!! They have 61 stores in the UK and 13 in the US. I am going on tour to meet up with press and of course, YOU!!! Stay tuned for exact dates. Gleeeee! :D

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Yesterday I went to the office to get a first look at our display prototype. We’ve been working on it for weeks, and I was extremely nervous to finally see it in 3D – so nervous, in fact, that my limbs were shaking as I walked through that door. I am happy to announce that it came out beautiful and I absolutely LOVE IT!!!!

Here’s a blurry cell phone picture :)

Of course, this is just a prototype – it’s not done. In fact, we’re still a good 2 weeks away from the finish line: place-holder graphics will be replaced, tacky vinyl sticker dots will be printed in glittering lavender ink, etc! It felt incredible to see something that started as a mere concept transition into a tangible object. In a way, I’ve come to see this display as my baby – and this is our sonogram.

It started with this rudely-drawn sketch. I envisioned something whimsical, light and princess-y (no black or chrome for us!). And so I drew it how I saw it, right from the heart. I wasn’t concerned with materials or even design, I just knew I wanted it to tell a story. Later on, we had to brainstorm how to make it work with the lipsticks themselves & most importantly, convey our message: don’t be afraid to experiment with makeup!

Computer-generated mock-up

You’re probably wondering why we went with WHITE. I’ve considered many options – from lavender to neon yellow to clear glitter, but in the end, it had to complement the makeup, not distract or compete with it. When I saw a sample of pure, glossy white acrylic – smooth as ivory – I fell in love. It whispered fairy tales. I had to have it.

Deerlings: What do you think? Are we on the right track? What sort of imagery does it conjure up?

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Shop for a cause. Here’s to being beautiful inside and out!

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Knee-deep in snow, this is what my neighbor’s porch looks like right now.

Since I’m snowed in and can’t go anywhere, let’s have a Twitter give-away! To win:

• Follow @limecrime on Twitter
• Recommend @limecrime to your followers (tweet #FF @limecrime + whatever you’d like to add from yourself)

Winner gets a product of choice from LimeCrimeMakeup.com, and will be picked at random tonight. Good luck! xo

UPDATE: Our winner is @LaLaLiexx93! Thanks for participating everyone! <3

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You know how we have a uni-carton? Well, now we have a uni-shipper as well!

When I started this line, I wanted to bring a vision to life. A makeup line that’s not just bright, but quality and FUN – something that’s been missing in cosmetics for a long time. This vision took me on a glittering journey of pudgy purple tubes, blue lipsticks and sparkly unicorns. One thing I was never happy about was our ‘opening experience’. The box Lime Crime goodies came in was ok, but it wasn’t anything special – and here at Lime Crime we don’t believe in treating our customers anything but! The way I see it, if it’s going to be something you guys eagerly await  and bug your mail man every day about, it better be damn special!

And so I designed something that I myself would love to receive in the mail – something that squeals “GLEE!!!” before you even open the box! All orders placed on limecrimemakeup.com are shipped in these from now on!

You bet I design on lime paper! ;)

Uni shipper and its prototype

What you’ll find inside the uni-shipper…

Deerlings: what do you think? Is there anything else you’d like to see inside our uni-shipper?

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