Guys, I have never been so excited in my life! Yesterday Mark and I went to meet with a prospective new laboratory, who had a showroom in NY. We’ve been looking for the perfect lab for ages, it’s extremely difficult to find one that ‘gets’ you. Well, I think we’re found it.
This is what their offices look like. I swear!!!
I’m in lurveee. For the first time, I felt like I was in my own world – color, beautiful design, hearts, cats (!)… Aside from pretty much being the color gods of the industry, these guys have also worked with the very cosmetic brands I’ve looked up to and admired for ages. To be working with them is like a dream come true!!
Mark asked if he could have the poster after they were done with it, haha. No joke!
The whole thing was almost serendipitous: can you believe the woman we spoke with miraculously already knew about Lime Crime?! Her sister had apparently requested our makeup for Christmas. Ahhh! :D
I love Karen Elson. And doesn’t that sound like our motto??
Does this look like the lab for us? I think so!!!
So what do we need a lab for? Well, there are a couple of projects we’ve been dying to get out – some remodeling the old line, some new. One thing we’re working on is revamping our Magic Dusts range: based on your feedback, we are improving the formula, re-designing the packaging to be more consistent with the Lime Crime look & feel, and – yep! – bringing in new colors! I am stoked about the new shades and hope you love them! We are also looking into redoing the lipstick formula and removing the beeswax so it can be 100% vegan. What do you think of the idea? I am not making any promises just yet because quality and performance are above all things, but it’s definitely something I’d like to do.
There are more projects on the horizon which I cannot talk about yet – let’s just say they’re going to be explosively awesome! Dates for the SpaceNK tour coming soon, can’t wait to see you all! xo