There’s been a lot of curiosity about our new Magic Dusts. :) I hope this post answers some of the questions you might have!
How are the new Magic Dusts different?
- Better Quality Ingredients
In an effort to provide you with a better product, we are now using higher quality pigments – which give more color payoff. For you, this means brighter and sparklier eyelids!
- New Vegan Formula
The new magic dusts will have a new, improved formula which is also 100% vegan (in the past, we’ve used carmine for several shades). It will have better slip for blending and better adhesion so you can wear them longer. New formula contains mild, non-abrasive, paraben-free preservatives so you can be assured of safe, quality performance for a long, long time.
- No-spill packaging
When we heard some of you experienced spillage, we knew it was time to upgrade to a new jar! I have been taking my new dusts to photoshoots and can attest that you can travel with them without ever making a mess!
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New dusts will come in a cute box adored with – you guessed it! – unicorns, ensuring even more durability during shipping.
What is the net weight?
The official net weight of a magic dust is 2 g / 0.07 oz. According to our lab, weight of the product fluctuates depending on color and fill – you may be getting anywhere between 2-3.5 grams. However, legally we are required to put down the minimum amount you may be getting. Keep in mind that new jars are equal to the old in volume (10 g) and we are instructing to fill to maximum capacity so you can get lots & lots of applications!
How much will they cost?
In an effort to allow you to get to know the new magic dusts, we are offering them at $12 for the rest of August & September. On October 1st the price will go up to the official retail price of $14. We understand the importance of keeping our product affordable at the best quality possible for you.
Will there be sales on the website?
Absolutely! We want to make sure everyone has a chance to try our products, so be sure to sign up to Unicorn Mail to receive any news of insider deals and contests!
More info on discontinued colors
Gleefully,
Doe Deere & the Lime Crime team













Doe…
When I click to preview the swatches..it brings me to your Admin Logon. You might want to fix that ASAP!!
:)
ruby Reply:
August 11, 2010 at 1:50 pm
it does the same for me.
very excited about the new colors and especially about the new packaging. every time i lost a clump of dust to my cap, i was sad inside.
Doe Deere Reply:
August 11, 2010 at 2:02 pm
It did the same to me at first – you might wanna clear your cache or restart if worse comes to worse. It should work no problem then!
Let me know if it’s still giving you trouble after that.
ruby Reply:
August 12, 2010 at 10:45 pm
the link still takes me to the main page. i’ve restarted and tried three different browsers. :(
Ivanna Reply:
August 16, 2010 at 11:40 pm
yeah, it takes me to the main page…
Ameliaa:) Reply:
August 14, 2010 at 10:32 am
aww they sound sooo cool, the colours are increible! i cant wait to get some:) but i am concerned about the price though, i can afford them but for a new company they’re too expensive. theyre more expensive than Mac!
I’m excited about the new formula and colors!
http://www.sweetheart.etsy.com
New packaging, sounds sweet, I’d would love to see how it looks like:) the unicorn bow that is
*box.. sorry ehe
Doe Deere Reply:
August 13, 2010 at 9:34 am
Oh, don’t worry there will be plenty of bows. ;)
They sound amazing! I might have to put them on my birthday wish list!
Doe Deere Reply:
August 13, 2010 at 9:35 am
You know we actually have a new Wish List feature on the website where you can save stuff you like and share it with anyone you want. :)
The Lime Crime website is showing up as a generic version right now with no new product images.
Doe Deere Reply:
August 11, 2010 at 7:10 pm
That’s weird! What does it look like? (colors, etc)
Melissa W. Reply:
August 11, 2010 at 8:45 pm
I took a screen shot for you so you can see what it looks like (I’ll delete this after you’ve seen it!). I’m not sure why it is showing up like this.
http://lovelyandroid.files.wordpress.com/2010/08/limecrimemakeupsite.jpg
Doe Deere Reply:
August 12, 2010 at 1:32 pm
Thanks Melissa! Our web developer says that it’s a glitch that should be fixed by now. Thanks for the screen cap, let me know if the site is showing correctly for you. xo
Melissa W. Reply:
August 12, 2010 at 3:43 pm
All fixed now! Thanks! :)
I really wanted to get a couple of the older colors while they were still on sale. I just lost my job unfortunately so I’m hoping I’ll at least be able to buy some before the price goes up. I’m really excited about the new colors.
I also wanted to share some fun I had with LC. It’s a shoot I’ve been planning for a while and I’m going to be another fruity one soon too!
http://muffinpie03.deviantart.com/#/d2w5vbt
http://muffinpie03.deviantart.com/#/d2w5vn5
http://muffinpie03.deviantart.com/#/d2w5vzw
Brittany Reply:
August 11, 2010 at 7:50 pm
Oh, absolutely stunning<3
Doe Deere Reply:
August 11, 2010 at 8:38 pm
Wow, that’s GORGEOUS! You are so creative, Shannon. Do you mind if I post this on our Facebook and Twitter?
Shannon Reply:
August 11, 2010 at 9:13 pm
No problem! I used lime criminal, princess caraboo and primadonna (on my lips as well) but you could probably tell all that haha. My next shoot is going to be with strawberries.
Doe Deere Reply:
August 13, 2010 at 9:34 am
I can’t wait!
Phoebe Reply:
August 12, 2010 at 6:13 am
Wow, that’s so beautiful and creative!
:)
All the changes sound excellent. Why go up on the price? I’m not complaining just curious. Is it because of the different ingredients or packaging of the dusts? Again I’m not complaining just curious, I more than understand and am more than willing to pay for quality makeup.<3 ^_^
Doe Deere Reply:
August 11, 2010 at 7:12 pm
Hey Brittany,
The price went up because of the price of new ingredients (mostly) and better packaging. Prices on makeup go up every year but we try to keep ours as low as we possibly can for as long as possible!
Brittany Reply:
August 11, 2010 at 7:26 pm
Thats what I thought. Thanks for responding^_^ Looking forward to the new dusts<3
yay! I can’t wait to order some shadows!
I can’t wait for mine to arrive! My husband got me two for my birthday :)
Doe Deere Reply:
August 13, 2010 at 9:33 am
What a sweet husband you have, I hope you love them!
Swatches still are not showing – cheers, Gabi
Doe Deere Reply:
August 13, 2010 at 9:33 am
Still not working for you? Let me know.
Gabi Reply:
August 15, 2010 at 3:50 am
Izzz good ;~) – can’t wait for the new stuff
yay for vegan eyeshadows! What did you use to replace the carmine?
Oh and when will the completely vegan lipsticks be available? I have my eye on a few of them!
Jessie Dawn Reply:
August 13, 2010 at 8:28 am
Agreed, are vegan lipsticks in the future or have you given up on that?
Doe Deere Reply:
August 13, 2010 at 9:32 am
We are working on a vegan formula for lipsticks. :) It’s coming along great, better than previous one! I think we can expect the new formulation to hit early next year.
You went Paraben-free ! Great !!!
Great news about the new all vegan formula, and paraben-free! Can’t wait to try some of the new colors when they debut, really loving the colors I have no and the quality.
Thanks!
YAY! I can’t wait to see your new colors. Only a few days to wait for them..I don’t know if I can contain myself! XOXO
Looking forward to that better adhesion (especially in light of how wet the heat has been this summer)- any hints on how long it will be for the new & improved primer?
Unrelated to this post- were you at Betsey Johnson’s party last night? I kept expecting to see you but then when the lady herself showed I was stuck on one side of the store.
Doe Deere Reply:
August 13, 2010 at 9:32 am
There was a party?! Whoops, nobody told me! What a shame. Maybe next year. ;)
Primer should be out on Oct 1st.
your pretty :P
AMAZING!! Thumbs up for going vegan….really cool!!!
Doe Deere Reply:
August 13, 2010 at 9:31 am
Thank you! I’m happy that our dusts are finally vegan-friendly!
I’m so excited! I literally just found this make-up brand yesterday and I’m already slightly obsessive about it. Haha, guess that just me. When I like something i commit to it! The fact that its vegan friendly is really just like a little extra rainbow on the happiness meter for me
Doe Deere Reply:
August 15, 2010 at 6:47 pm
Hi Rachel! You discovered us at such an exciting time indeed. :) We are also coming out with an eyeshadow primer in 2 months!
Doe, you’re such an inspiration! I’m sure these magic dusts will be fantastic! By the way, is the color of eyeshadow you’re wearing in the picture a new color?
Doe Deere Reply:
August 15, 2010 at 6:47 pm
Yep! It’s the new & improved Medusa, which goes on sale tomorrow (well, pre-sale since it ships on Sept 6).
Pepper Reply:
August 15, 2010 at 10:59 pm
Oooooh it’s soooo pretty!!!! :)You never fail to amaze, Doe!
[...] Why is the price on Magic Dusts being increased? [...]
Are the ones on sale the old magic dusts your trying to relieve your inventory of or are they the new ones?