Yesterday I went to the office to get a first look at our display prototype. We’ve been working on it for weeks, and I was extremely nervous to finally see it in 3D – so nervous, in fact, that my limbs were shaking as I walked through that door. I am happy to announce that it came out beautiful and I absolutely LOVE IT!!!!


Here’s a blurry cell phone picture :)

Of course, this is just a prototype – it’s not done. In fact, we’re still a good 2 weeks away from the finish line: place-holder graphics will be replaced, tacky vinyl sticker dots will be printed in glittering lavender ink, etc! It felt incredible to see something that started as a mere concept transition into a tangible object. In a way, I’ve come to see this display as my baby – and this is our sonogram.

It started with this rudely-drawn sketch. I envisioned something whimsical, light and princess-y (no black or chrome for us!). And so I drew it how I saw it, right from the heart. I wasn’t concerned with materials or even design, I just knew I wanted it to tell a story. Later on, we had to brainstorm how to make it work with the lipsticks themselves & most importantly, convey our message: don’t be afraid to experiment with makeup!

Computer-generated mock-up

You’re probably wondering why we went with WHITE. I’ve considered many options – from lavender to neon yellow to clear glitter, but in the end, it had to complement the makeup, not distract or compete with it. When I saw a sample of pure, glossy white acrylic – smooth as ivory – I fell in love. It whispered fairy tales. I had to have it.

Deerlings: What do you think? Are we on the right track? What sort of imagery does it conjure up?